Competition and Competitive Pressures
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McDonald's is an extremely successful business, but they have faced and are facing many threats. McDonald's was first created by two entrepreneurs who wanted to make food readily accessible and quick for people who were busy.
So of course, other businesses had the same idea. McDonald's competitors in Australia include KFC, Hungry Jacks, Subway, Domino's and Pizza Hut. All of these businesses sell ready made food to consumers. The three main competitors are KFC, Hungry Jacks and Subway. KFC and Hungry Jacks sell burgers and a variety of other fast foods like McDonald's does. This creates competition meaning that all of these businesses will try to make their products cheaper or have better quality than the others.
Research shows that people are slowly wanting healthier food options as the years go on. Statistics from the Unilever Food Solutions research (2012) shows that 65% of people want a "slightly healthier dish" when eating out. People wanting healthier food became one of McDonald's competitive pressures. This is also one of the reasons why Subway becomes a major competitor to McDonald's. Subway sells healthier food than McDonald's and don't sell fried goods that are high in calories. As the opinions of people change as the years go on, with consumers worrying more about their health and diet, McDonald's must provide more choices in their healthier options section of the menu if they wish to keep their business running for a long time in the future.
So of course, other businesses had the same idea. McDonald's competitors in Australia include KFC, Hungry Jacks, Subway, Domino's and Pizza Hut. All of these businesses sell ready made food to consumers. The three main competitors are KFC, Hungry Jacks and Subway. KFC and Hungry Jacks sell burgers and a variety of other fast foods like McDonald's does. This creates competition meaning that all of these businesses will try to make their products cheaper or have better quality than the others.
Research shows that people are slowly wanting healthier food options as the years go on. Statistics from the Unilever Food Solutions research (2012) shows that 65% of people want a "slightly healthier dish" when eating out. People wanting healthier food became one of McDonald's competitive pressures. This is also one of the reasons why Subway becomes a major competitor to McDonald's. Subway sells healthier food than McDonald's and don't sell fried goods that are high in calories. As the opinions of people change as the years go on, with consumers worrying more about their health and diet, McDonald's must provide more choices in their healthier options section of the menu if they wish to keep their business running for a long time in the future.
